Aivee is a hubs company for high levels bikes.
Their french expertise is their principal axis of communication.
The firm used 2 different logos with no connection during many years.
We have choose to develop a new identity on the base of the second logotype.
I modified the Pacifico font to obtain a specific one for Aivee with no default. After that I created 2 types of logos : one for the institutional communication and one for the products.