My proposal for the contest "Imagine le tour".
The idea : Create a mix between the old famous posters for brands of bikes like Peugeot
(drawing, old papers, flat colors ) and the new graphic codes (technology, speed, saturated
colors...) used by the specific brands and the teams (Shimano, Team Sky, Look...) today.
Baseline : Enter in the Legend.
It's basicly the concept of this story.
Create a link between the Tour history and the Tour of 21st century.